Byahe at Gimik: #AweSM 60th Anniversary

#AweSM weekend experiences at SM Supermalls

SM celebrates six decades of providing awesome experience for Filipinos.

(The Iconic globe at the SM Mall of Asia lights up with the anniversary to SM's 60th Anniversary celebrations. SM, which was established as a shoe store by Henry Sy, Sr. in downtown Manila 1958, has since grown to become part of the lives of millions of Filipinos through its retails stores, malls, residential condominiums, hotels and conventions centres and banks.)

(During the SM Seaside City Cebu launching)

From its first shoe store in Carriedo, Manila, opened by Henry Sy, Sr. in 1958 - the SM brand has come a long way as it celebrates 60 #AweSM years with a host of 60-themed discounts, deals and sale events from May to October in SM malls nationwide.

Continuing to excite and delight its various customers, SM brings to everyone a feast of visual attractions, fun experiences and interactive activities, featuring innovative technology to make mall-going more memorable and extraordinary.

The #AweSM launch party gathers SM's partners, tenants, celebrities and valued stakeholders who have been part of SM's journey from a one-store operation to one of the Southeast Asia's largest integrated property developers.

"For six decades, SM has become part of the lives of every Filipino family - from a kid choosing his first pair of school shoes at the SM Store, spending your first paycheck on groceries at SM Markets to treat mom and dad, SMDC enabling a young couple to acquire a home of their own, to sharing a fun weekend with whole family at SM Supermalls." says Steven Tan, SM Supermalls Chief Operating Officer.

(At the ceremonial toast of SM’s 60^th Anniversary launch. From left SM Chairman for Executive Committee Hans T. Sy, SM Retail Vice Chair Herbert Sy, SM Investments Vice Chair Tessie Sy Coson, and SM Hotels and Conventions Corp. President Elizabeth Sy)

Apart from launch party at SM Mall of Asia last May 21, mall kick-off event for SM Seaside City Cebu was a blast, #AweSM celebration showcasing traditional Filipino SAGALA or SANTACRUZAN, the Best Flores de Mayor gowns made by Cebu's finest designers.

(... music by Cebu Philharmonic Orchestra)

SAGALA is a religious-historical parade of beauty held in many cities, towns and even in small communities throughout the Philippines during the month of May. This festival was introduced by the Spaniards in the Philippines and has since become part of Filipino traditions identified with youth, love and romance.

60 Reyna Models including their little reyna's

A traditional fashion show held at the Activity area of the Mall attended by invited guest and supporters.