Leading mobile money platform, GCash, intorduces today GCash for Good, a pioneering corporate social responsibility program that enables Filipinos to donate to non-government organizations (NGO's) that champion worthy advocacies from education, environment to animal welfare among others.
At the same time, GCash invites NGO partners from Cebu and other nearby cities and provinces to join the GCash for Good platform to create a community where doing good and giving back is open to all.
(above: GCash - VP for Corporate Communications Revner Villasenor)
VP for Corporate Communications Revner Villasenor said GCash for Good is another big step to further develop the GCash app into a more socially relevant and sustainable platform that help addresses issues across difeerent levels of society.
He said GCash, operated by operated by Globe Fintech Innovations Inc. (Mynt), is well-equipped to become a springboard for donations to non-government organizations that champion various advocacies, thanks to its scale and innovative digital platform. Thus, the GCash executive is calling on all NGO's in Cebu and other cities and provinces to join the GCash for Good as their partner in spreading good to all.
"Wuth GCash for Good, GCash users can use the GCash app to donate to various groups to create an impact on society. This allows GCash to be a more inclusive and open platform whta will help create better opportunities for millions of Filipinos. I am calling on all our NGO friends in Cebu and other nearby locales to join us as we spread the power of good through GCash" Villasenor said.
For interested NGO's, some regulatory requirements need to be completed before becoming official GCash for GOod partners to ensure the organizations are legitimate and the money donated cannot be abused.
The GCash for Good program currently involves 35 NGO's, which are included in the initial batch after completing their documentation requirements booth from the Bangko Sentral ng Pilipinas (BSP) and Mynt before the program was launched.
During the GCash for Good launch in Cebu, Villasenor also disclosed that people now prefer to donate online, as this removes the hassle of having to go through long queues and procesesses, giving them more time to focus on their daily lives.
He quoted a study by 2017 Global Trends in Giving which shows that 54 percent of individuals prefer to donate online, while the total volume of donations made online grew by a strong 12.1 percent.
Various researches also show a growing trend in micro-donations and crowdfunding, with sites like Patreon and Kofi gaining massive support. According to Tech's Good, micro-donations range between $0.25 and $10. This kind of donations, although small at a time, can make a huge difference once added up.
"With innovative mobile money technology like GCash, people who want to do good are now empowered with a more efficient experience. Any amount will create huge opportunities for organizations that forward different issues. With GCash of Good, users will also have direct access to where their donations go. It showcases a more transparent and user-friendly interface for anyone to access, "Villasenor stressed.
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