Cebu City - In a strategic move to elevate the promotion of Philippine properties worldwide, Cebu-based Filipino Homes is set to engage in cross-country marketing, transcending local boundaries. Founder Anthony Gerard Leuterio, recognizing the potential of expanding market reach globally, envisions collaboration with local brokers in various countries to collectively showcase and market properties.
"Partnering with local brokers in every country will be our strategy for promoting Philippine properties globally, and we are implementing this initiative now," stated Leuterio. This innovative approach allows brokers from different countries, like Thailand, to promote Philippine properties, while Cebu-based brokers can reciprocate by marketing properties in those regions.
Leuterio emphasizes that cross-country marketing not only diversifies the client base but also enables real estate professionals to cater to specific niches, develop cultural competence, and stay abreast of global trends. He believes that collaboration is the key to success in the real estate business, fostering knowledge exchange and insights into global estate trends.
Participation in NAR Convention Highlights Commitment to Professional Development
Recently, Leuterio and a team of 100 Filipino Homes delegates attended the 2023 Convention of the National Association of Realtors (NAR) in Anaheim, California, on Nov. 14-15, 2023. The event, drawing approximately 12,000 NAR members and stakeholders globally, showcased the robust state of the Philippine property market with the largest delegation.
The convention covered crucial real estate issues, including the growth of ChatGPT and artificial intelligence tools, customer relationship management, leadership skills in a hybrid work setup, and best practices amid a dynamically changing real estate landscape. Participants had access to over 100 educational sessions and engagement with more than 350 exhibitors, providing valuable insights into emerging trends and technologies.
Leuterio emphasizes the significance of joining conventions like NAR, stating that exposure to innovations enhances competitiveness and facilitates the adoption of new strategies. As Cebu anticipates a robust year in real estate transactions, staying informed about emerging trends is essential.
Anticipating a Strong Year Ahead
Leuterio is optimistic about the real estate market in 2024, citing the rising middle-income class, a continuous influx of overseas remittances, and a growing economy as driving factors.
Despite challenges such as the Covid-19 pandemic, inflation, and high-interest rates, real estate has proven resilient.
"Even during economic downturns, real estate has proven to remain robust," noted Leuterio. He foresees increased buying activities in 2024, particularly among the middle-income and overseas Filipino markets, with condominium developments expected to sustain a strong market appetite.
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