Bo's Coffee, the award-winning Philippines Coffee Chain with over 100 stores in Luzon, Visayas, and Mindanao, launched the Philippines' first Messenger-based Advance Ordering system called BOTTY at Bo's Coffee Capitol last July 25, 2019, together with institutional and media partners.
This development comes at a time when the company is evolving its user experience through technology. BOTTY serves as a complementary medium to expand Philippine coffee's reach. The Bo's Coffee Advance Ordering BOTTY system is Philippine coffee at your fingertips.
"As we reach our 25-year mark, we want to cater to the fast-paced lifestyle of our customers. We want to make your daily coffee runs simpler, faster, and more accessible, so you have more time for more important things in life - your passions, your advocacies, and your relationships." said Steve D. Benitez, President and CEO of WS & Landin Inc., the corporation behind Bo's Coffee. "We celebrate this innovation as a first of many developments towards digitizations."
Bo's Coffee Advance Ordering BOTTY system also has a secure and cashless digital system in partnership with PayMaya. "While the system has Cash Payment options, the cashless payment options through PayMaya, credit and debit cards (Visa and Mastercard), allows our customer to really skip the line. In a developing world like ours, we have to do all we can to optimize our efforts and save time." said Bo's Coffee COO, Rachel Fallarme.
With the cashless option, customers can now park curbside in strategic stand alone branches, pick up their coffee, and continue on with their day. Soon, other online payment options will be available such as GrabPay and GCash. Bo's Coffee is also integrating delivery services to the Advance Ordering BOTTY experience through Grab Express.
Here's the Simple Steps to Order:
BOTTY System Developer Cary Cee was also present at the Bo's Coffee Advance Ordering BOTTY launch. Initially founding and developing the system with the Singaporean market in mind, Gee decided to bring the BOTTY system to the Philippines through Bo's Coffee when he saw similar pattern in the Singaporean and Philippine consumer market, both of which are fast-paced, in need of personalization while skipping the queue, and has a good percentage of the market using Messenger instead of downloaded apps.
To experience the Bo's Coffee Advance Ordering BOTTY system, just go to https://facebook.com/BOsCoffeeGetBOTTY/ or type in Bo's Coffee Advance Ordering on your
Messenger.
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